Four retailers are in tough competition for the same customers in a growing market. The overriding challenge is to build and retain a profitable customer base. Who will emerge the market leader? To be successful means to build a strong market position and develop the ability to defend it.
At the start, the four retailers are “all over the place.” They soon learn that their company cannot be everything to everyone, and that competitive positioning is critical. Which current customers should they keep? Which prospective customers should they target?
The management team needs to decide on a desired market position and capture it in the most cost-effective way. Teams analyze baseline market research to help them make tactical choices:
Through this, teams learn what it takes to be “glocal” – to adopt a global framework of a corporate strategy and make it successful in local market conditions.
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4 to 100+ at one time
Teams of 3 to 4
4-6 hours (Livon Light)
1 day (Livon)